YAMAHA
Yamaha revolutionized the world of electric bicycles in 1993 by creating the first e-Bike with its Power Assist System (PAS).
The history of Yamaha began much earlier, in 1955, when Yamaha Motor Co. separated from Yamaha Corporation to manufacture motorcycles. However, its foray into electric bicycles marked a global milestone. Founded by Genichi Kawakami, the company combined its engineering expertise with an innovative vision, launching the PAS in 1993. This system, which provided natural pedaling assistance, laid the foundation for modern e-Bikes and became an instant success in Japan.
With over 30 years of experience in e-Bikes, Yamaha has led technological advancements such as the PW-X3, a quiet and powerful motor designed for electric mountain bikes, and the Triple Sensor System, which delivers smooth and precise assistance. Its patented Dual Twin Frame design offers exceptional balance on challenging terrain, solidifying Yamaha as a pioneer in e-MTB (electric mountain bikes).
In Europe and America, YAMAHA BIKES has stood out for its commitment to quality and innovation. Models like the YDX-MORO 07, launched to celebrate the 30th anniversary of Yamaha e-Bikes in 2023, combine a magnetic design with superior performance, ideal for exploring everything from mountain trails to urban routes. These bicycles, known for their reliability and power, are perfect for both adventurers and everyday cyclists.
By choosing a Yamaha e-Bike, cyclists not only get a high-quality product but also join a tradition of excellence that began with the first YA-1 motorcycle in 1955 and expanded into the world of electric bicycles, transforming mobility with technology and passion for over half a century.
